One way to grasp the enduring appeal of Toyota’s vehicles is to look at reliability. Here’s a telling statistic: More than 90% of Toyota RAV4s sold in the last decade are still on the road today. That speaks to durability, resale value, and owner satisfaction. And it hints at the enduring appeal of the Toyota brand. Car buyers know that Toyota vehicles retain their value better—and longer—than many other vehicles on the market.
Of course, when making a car-buying decision, most consumers look at immediate cost as a key factor. How does one model compare to its closest competitors, for example? To help you decide, we’ve gathered objective data from an independent evaluator and compared our vehicles side-by-side in terms of projected five-year cost of ownership. Cost of ownership accounts for often-overlooked variables involved in the true, real-world costs of owning a given vehicle for five years. It considers factors such as depreciation, insurance, fuel, maintenance, repairs and financing to arrive at a more realistic assessment of the costs associated with owning and operating a given vehicle.
Although the 2015 Toyota RAV4 XLE FWD costs roughly the same as most of its closest competitors initially, in the long run RAV4 will save you significant money. Compared to the 2015 Chevy Equinox LS, for example, the RAV4 XLE FWD is estimated to save you $1,668 over five years.
Or consider the RAV4 versus Jeep Cherokee SP 4WD. RAV4 saves $2,013 in the long run, despite a slightly lower initial cost for the Jeep. Or maybe you’re considering buying a Ford Escape SE 4WD instead of the RAV4 XLE FWD. They’re strikingly close in initial price. But look a little closer. You’ll see that the Ford will cost you $2,146 more to own and operate than RAV4 over five years.