2020 TOYOTA PRIUS

Find your element. The hybrid vehicle that launched the global automotive eco-revolution has an enticing new look. Discover daring new lines, an inviting comfort-focused interior, and the advanced, innovative technology you’ve come to expect from Toyota. Double-wishbone rear suspension combined with an athletic stance delivers unbridled driving excitement. And, with a variety of models and trim lines to choose from, it’s easier than ever to find the perfect Prius to suit your personality and driving needs. The Toyota Prius gets you where you’re going in style.

With Toyota Safety Sense, standard, you’ll also travel safely. Built on the premise that crash protection begins with crash prevention, this sophisticated suite of integrated technologies helps support driver awareness, decision making, and vehicle operation.

Toyota Prius Cost of Ownership

True cost of ownership involves far more than sticker price, or even final, negotiated sales price. Rather than focusing on initial price alone, cost of ownership is determined by a wide array of factors, including fuel mileage, anticipated resale value, expected repair and maintenance costs, cost of insurance, and yes, sticker price.

Like all its predecessors, Toyota Prius is expected to retain better-than-average resale value for the foreseeable future. All new vehicles lose value through depreciation, beginning the moment you drive off the lot and continuing for years to come. For some—but certainly not all—vehicles, depreciation slows dramatically in subsequent years. Historically, Prius vehicles have retained significant value, based on dependability, owner satisfaction, resale value, and other factors. And given its remarkable fuel efficiency, Toyota Prius is easier on your wallet than just about any other car on the market.

Toyota Prius MSRP:

Prius L Eco: $24,325 starting MSRP.

Prius LE: $25,535 starting MSRP.

Prius LE AWD-e: $26,935 starting MSRP.

Prius XLE: $28,375 starting MSRP.

Prius Limited: $32,500 starting MSRP.